Clarity before complexity
Define the problem and the outcome before selecting tools.
About
Business works better when the pieces work together.
ReinventLogic is a business technology consultancy based in metro Atlanta, founded by Alan after 20+ years building and running systems and businesses. The idea is simple: better outcomes come from understanding the whole business before changing any one part of it — so technology, operations, website, marketing and brand get planned as one system.
Our story
Why we exist
Technology makes work easier only when it supports a good process. A brand creates interest only when there's a clear customer experience behind it. A website brings leads only when someone — or something — follows up. Most businesses buy these pieces from different vendors who never talk to each other. We bring the connected questions into one conversation, and one plan.
The name
Why "ReinventLogic"
Reinvent because growing businesses periodically need to rethink how they work — not just patch it. Logic because every change should have a clear reason, a clear owner and a measurable result. Rethink. Simplify. Reinvent.
Principles
What guides our work
Fit over fashion
Choose solutions that suit the business, not the trend.
Simple is beautiful
Remove unnecessary steps; keep what the business genuinely needs.
Progress you can own
Systems the people who use them understand and control.
The team
Who is behind ReinventLogic
Alan — Founder. Alan has spent more than 20 years building and running systems and businesses — across government, big tech, corporate, tech startups and mid-size companies. That range is the point: he has seen how large organizations structure technology, and how small teams have to make every tool earn its place.
Alongside ReinventLogic, Alan runs his own multi-brand business spanning distribution, e-commerce and a design studio. The websites, SEO, CRM, automations, payments and operations systems behind those brands are ones he chose, configured and still runs himself — so every recommendation has been tested on a real business first, not just on a slide.
Engineering & systems
A technical background in building and integrating business systems.
Operations & automation
CRM, workflow automation, payments and inventory, run day to day.
Web, SEO & marketing
Websites, search and digital marketing for multiple brands.
Where we work
Based in Atlanta, working nationwide
We're based in metro Atlanta (Gwinnett County) and work with businesses across Georgia and the United States — remote-first, with on-site sessions available locally. See business technology consulting in Atlanta or browse all services.
Let's talk
Let's talk about your business.
Whether you have one bottleneck or a bigger change in mind, we start by understanding the whole picture.
See how we work